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UMHS Style Guide

Color is an important element of the consistency and recognizability of the Health System logo. Designed for one or two colors, the logo may appear in Maize or Blue or a combination of these two colors. It may also be reproduced in black, or in white when reversing out of a background of sufficient contrast. (Learn more about the history of Michigan colors.)

Blue:
PMS 2768 coated
PMS 2757 uncoated
C100, M75, Y15, K30

Maize:
PMS 143 coated
PMS 129 uncoated
C0, M35, Y100, K0

Print

For printed color reproduction on coated (slick-surface) paper, please use the following PMS colors (or their CMYK equivalents):

Maize: PMS 143 ( 0c 35m 100y 0k )
Blue: PMS 2768 ( 100c 75m 15y 30k )

For printed color reproduction on uncoated paper and on giveaways, please use the following PMS colors (or their CMYK equivalents):

Maize: PMS 129 ( 0c 35m 100y 0k)
Blue: PMS 2757 (100c 75m 15y 30k)
Black and White

In black-and-white media such as newspapers, the logo may be reproduced in black. Do not reproduce any part of the logo in grayscale.
Interactive Media and Web

For use in interactive media or on the World Wide Web, please use the following hexadecimal colors (or their RGB equivalents):

Maize: FFCC33 ( 255r 204g 51b )
Blue: 000066 ( 0r 0g 51b )
RGB Color Blue Red 0 Green 0 Blue 51 Maize Red 255 Green 204 Blue 51 Web Color Blue 000066 Maize FFCC33

Incorrect Usage

It is vital to maintain consistent application of the Health System logo, as unauthorized variations are confusing and dilute its effectiveness.

The logo should be displayed with a generous amount of space around it. At a minimum, that space should be equal to, or greater than half the width of the block M.

The logo should not be positioned close to distracting elements or upon background patterns.

None of the logo can be cut apart, positioned on an angle or altered in any way that will disturb the integrity of the logos as designed.

Please do not:

 

Contact

Public Relations and Marketing Communications,
734-764-2220